by Zoe Irwin | Apr 19, 2016
Content. A buzzword of modern marketing and a technique that has been driven by the development of social media. How does experiential marketing fit within this era of content-rich and user generated content strategies? “Field Marketing”, “Brand Experience”,...
by Zoe Irwin | Sep 23, 2015
In the world of marketing, there’s an ever-expanding box of promotional tools that, if used effectively, can deliver exceptional results. The tools of the trade are well known, but selecting the correct mechanic for the job takes a great deal of consideration,...
by Zoe Irwin | Jul 28, 2015
Over the past year, I have become increasingly obsessed with certain TV ad music. A current favourite of our household is the new ASDA ad featuring ‘Oh My Love’ by The Score – we can be heard humming that song all day once it has graced our screen. So, I was delighted...
by Zoe Irwin | Jun 15, 2015
The 83 Agency was born in the spring of 2015. So why 83 I hear you say. Does it represent a birth date, a postcode, or simply a favourite number? In fact, it relates to a very special year indeed. 1983 was the year some would say the Internet was launched. It was also...
